Nike - "Just Do It: Caster Semenya"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

Awards

14805

Brand: Nike
Country: Netherlands

Advertiser: Nike

Title	Just Do It: Caster Semenya
Agency	Wieden + Kennedy Amsterdam
Campaign	Caster Semenya
Advertiser	Nike
Brand	Nike
Date of First Broadcast/Publication	2018 / 9
Business Sector	Sportswear
Story	“It is not fair that I am told I must change. I am Caster Semenya. I am a woman and I am fast.” Caster Semenya’s dedication, perseverance and positivity took her from running barefoot on the dirt roads of rural South Africa to Olympic Gold. In 2018 she faced new rules concerning testosterone levels, seemingly targeting women like Caster who have hyper-androgenism. The film is Nike's statement of unequivocal support for her.
Media Type	Television
Length	73 seconds
Executive Creative Director	Eric Quennoy
Executive Creative Director	Mark Bernath
Executive Creative Director	Evgeny Primachenko
Executive Creative Director	Hannah Smit
Executive Creative Director	Craig Williams
Art Director	Teresa Montenegro
Copywriter	Christopher Cryer
Head of Production	Joe Togneri
Art Producer	Kate Barrett
Art Producer	Stacey Prudden
Account Planner	Stephane Missier
Account Director	Kathryn Addo
Account Director	AMBER MARTIN
Account Manager	Cassandre Beck
Account Manager	Molly Rugg
Designer	Gustav von Platen
Project Manager	Loes Poot
Business Affairs	Fiona Fan
Production Company	Park Pictures
Director	AG Rojas
Director of Photography (DOP)	Rina Yang
Production Company Producer	Nick Goldsmith
Executive Producer	Stephen Brierley
Editing Company	Trim Editing
Editor	Dominic Leung
Assistant Editor	Dave Davis
Production Company Producer	Tatyana Alexandra
Artist	Cam Ballantyne
Post Production	Glassworks Amsterdam
Music Composer	Jan Van de Laar
Colorist	Scott Harris
Executive Producer	Anya Kruzmetra
Production Coordinator	Salt Ibraeva
Actor / Celebrity	Caster Semenya