Center for Adolescent Research Education CARE - "Pay the Price"

McCann Health

McCann Health New York, United States

8709

This ad is part of the ACT Responsible Collection

Brand: Center for Adolescent Research Education CARE
Country: United States

Advertiser: Center for Adolescent Research Education CARE

Title	Pay the Price
Agency	McCann Health
Campaign	Pay the Price
Advertiser	Center for Adolescent Research Education CARE
Brand	Center for Adolescent Research Education CARE
Date of First Broadcast/Publication	2017 / 12
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content ‘Pay the Price’, in partnership with non-profit organization, CARE, Center for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer. Currently, drink driving accounts for 28 deaths in the U.S. per day, whilst suicide deaths equal more than 120 deaths per day. Shockingly prescription drug abuse deaths have risen to 284 deaths per day and counting. Jeremy Perrott, McCann Health Global Chief Creative Officer presents a truly visceral yet honest concept for Pay the Price, which includes some pretty graphic, and complicated, set-pieces within it. The visual style of filming the teenage boy's first-person Point of View, delivers an immersive and immediate experience that shines a light on the danger of danger of what can happen if parents do not take steps to create a prescription drug safe home.
Media Type	Social Media
Length	102 seconds
Global Chief Creative Officer	Jeremy Perrott
Director	David Hartley
Production Company	Great Guns USA
Executive Producer	Laura Gregory
Executive Producer	Clarissa Troop
Producer	Mathew Alden
Producer	Ollie Perrin
DOP	Max Witting
Art Director	Katherine Trigg
Stunt Coordinator	Gary Arthur
Stunt Performer	Edward Upcott
Editor	Mitch Kalisa
Post Production	Unit
Talent	Katie Pattinson
Talent	Adam Pritchard