| Title | The Give-A-Care Collection |
| Agency | lg2 |
| Campaign | Give-A-Care |
| Advertiser | Rethink Breast Cancer |
| Brand | Rethink Breast Cancer |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Most campaign focus on the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing the first product line that will help her through treatment, while educating her loved ones on what she’s going through. The Give-A-Care range was created for Rethink Breast Cancer. Vetted and tested by hundreds of women with breast cancer, the collection is available exclusively at www.giveacare.ca. Supporters can visit the e-store to build a custom care package for a woman undergoing treatment, with 100% of proceeds going to the cause. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Chris Hirsch |
| Creative Director | Nellie Kim |
| Creative Director | Claude Auchu |
| Copywriter | Ariel Riske |
| Art Director | Zachary Bautista |
| Graphic Designer | Elise Cropsal |
| Creative Director | Jennifer Varvaresso |
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