Chris Hirsch
Executive Creative Director at lg2
Toronto, Canada
TitleThe Give-A-Care Collection
Agency
Campaign Give-A-Care
Advertiser Rethink Breast Cancer
Brand Rethink Breast Cancer
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Story Most campaign focus on the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing the first product line that will help her through treatment, while educating her loved ones on what she’s going through. The Give-A-Care range was created for Rethink Breast Cancer. Vetted and tested by hundreds of women with breast cancer, the collection is available exclusively at www.giveacare.ca. Supporters can visit the e-store to build a custom care package for a woman undergoing treatment, with 100% of proceeds going to the cause.
Media Type Television & Cinema
Length
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Graphic Designer
Creative Director

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