Title | Gift of Life - M |
Agency | DDB New York |
Campaign | Save Someone |
Advertiser | Gift of Life Marrow Registry |
Brand | Gift of Life Marrow Registry |
Date of First Broadcast/Publication | 2023 / 5 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Gift of Life Marrow Registry is on a mission to save the lives of people battling blood cancer. They facilitate blood stem cell and bone marrow transplants between donors and recipients, which requires a near perfect genetic match. But, the odds of finding that match are slim. Seventy percent of patients do not have a related match and must search the worldwide registry for a volunteer donor. |
Philosophy | The Save Someone campaign was designed to celebrate those perfect pairings and raise awareness about Gift of Life’s marrow registry. |
Media Type | |
Chief Strategy and Operations Officer | Marti Freund |
Marketing Director | Vanessa Gallegos |
Project Manager | Amy Glanzman |
Chief Creative Officer | Mat Bisher |
Executive Creative Director | Jason Ashlock |
Executive Creative Director | Paulo Junger |
Creative Director | Vinicius Fernandez |
Creative Director | Mussashi Shintaku |
President | Darla Price |
Executive Director | Alan Perlman |
Head of Operations | Amanda Maniscalco |
Project Manager | Georgina MacDonald |
Head of Production | Teri Altman |
Producer | Maya McGauley |
Integrated Senior Producer | Deirdre O’Sullivan |
Executive Digital Producer | Omkar Palekar |
Director of Business Affairs | Susan Watts |
Production Company | Unsaid Studio |
Director | Doug Bello |
Executive Creative Director | Tom Alex Buch |
Executive Producer | Keka Petrich |
Animation/3D | Pablo Porto |
CG Modeler | Luciano Nader |
Producer | Marina Parreira |