Bradesco Saúde - "Decades"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

9938

Title	Decades
Agency	AlmapBBDO
Campaign	Decades
Advertiser	Bradesco Seguros
Brand	Bradesco Saúde
Date of First Broadcast/Publication	2020 / 6
Business Sector	Insurance
Philosophy	Time after time, new generations dream of becoming astronauts, footballers, race car drivers, firefighters, and eventually find someone to look up to, someone to inspire them and embody the dream. The latest indisputable role models have been health care workers – who each day risk their own lives in the fight against the covid-19 pandemic and in so doing motivate a whole generation.
Media Type	Television
Length	60 seconds
Chief Creative Officer	Luiz Sanches
Executive Creative Director	André Gola
Executive Creative Director	Daniel Chagas Martins
Executive Creative Director	Daniel Oksenberg
Creative Team	Daniel Chagas Martins
Creative Team	Daniel Oksenberg
Production	Vera Jacinto
Production	Diego Villas Boas
Producer	Aline Silva
Account Manager	Maysa Oliveira
Account Manager	Felipe Elias Oliveira
Account Manager	Nathalia Chaves
Account Planner	Sérgio Katz
Account Planner	Beatriz Scheuer
Account Planner	Matheus Paggi
Account Planner	Nathalia Garcia
Media Director	Fabio Urbanas
Media Director	Teresa Urbano
Production Company	Saigon Filmes
Director	Manu Mazzaro
Editing Company	Mosh
Sound Production	Cabaret
Advertising Manager	Alexandre Nogueira
Advertising Manager	Ana González
Advertising Manager	Carla Zavarize
Advertising Manager	Adriana Pacheco
Advertising Manager	Silvana Café