Federal Ministry for Digital and Transport - "No Answer"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Germany

Awards

2239

This ad is part of the ACT Responsible Collection

Brand: Federal Ministry for Digital and Transport
Country: Germany

Advertiser: Federal Ministry for Digital and Transport

Title	No Answer
Agency	Scholz & Friends Berlin GmbH
Campaign	No Answer
Advertiser	Federal Ministry for Digital and Transport
Brand	Federal Ministry for Digital and Transport
Date of First Broadcast/Publication	2023 / 5
Business Sector	Road Safety
Story	This cinematic and nuanced thriller follows the journey of an impatient father who panics when he can’t reach his daughter Lisa, and reports her missing. An increasingly frenzied investigation ends abruptly when Lisa returns home unexpectedly. She wasn’t missing, she was simply doing the right thing by not checking her phone while driving. The surprising twist encourages people to follow the daughter's example and realize that “it's okay to be unreachable – especially while driving.” A message that is particularly relevant in times where we all tend to be constantly available.
Media Type	Television
Length	142 seconds
Production Company	ANORAK Film
Director	François Rousselet
Chief Creative Officer	Matthias Spaetgens
Executive Creative Direction	Michael Winterhagen
Copywriting	Lorenzo Colnaghi
Art Director	Chiara Astuti
Art Director	Francesca Montrucchio
Art Director	Reinier Wortman
Account Management	Lars Gerber
Account Management	Michael Schulze
Agency Producer	Agostino de Martino
Cameraman	Matias Boucard
Editor	Adriana Legay
Managing Director	Christiane Dressler
Executive Producer	Tobias Steinhauser
Copywriting	Philipp Siegwardt
Art Director	Lenard Flören
Account Management	Olga Söderlund
Producer	Birgit Dahmen
Post-production Producer	Tim Peters
Music	Stare Crazy
Sound	Stare Crazy
Post Production	SLGH Slaughterhouse Berlin