Kylie Matulick
Director at Psyop
Wellington, New Zealand
TitleChristmas Launch Advert
Campaign #WhereIsKevin
Advertiser Aldi
Brand Aldi
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Story The advert begins with a scene reminiscent of 80s cult classic movie, Top Gun, with our central character seen cruising at altitude in a fighter jet, accompanied by wingman Lieutenant Turkey. Kevin appears at ease at the controls, showing off with some fancy flying and even inverting the aircraft as he and Turkey encounter Father Christmas high above a snowy mountain range. But then disaster strikes, when Kevin is accidentally ejected from the plane mid-flight. The clip ends with Kevin spiralling down to earth, his parachute in flames and his whereabouts totally unknown - leaving the nation wondering Where is Kevin?
Media Type Television
Audio Post Production
Marketing Director
Marketing Manager
Chief Creative Officer
Creative Director
Creative Team
Creative Team
Account Planner
Managing Director
Managing Partner
Agency Producer
Agency Producer
Agency Producer
Production Company
Post Production
Editing Company Marshall Street Editors
Audio Post Production

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