Aldi - "Christmas Launch Advert"

McCann UK

13778

Title	Christmas Launch Advert
Agency	McCann UK
Campaign	#WhereIsKevin
Advertiser	Aldi
Brand	Aldi
Date of First Broadcast/Publication	2020 / 11
Business Sector	Department Stores, Supermarkets
Story	The advert begins with a scene reminiscent of 80s cult classic movie, Top Gun, with our central character seen cruising at altitude in a fighter jet, accompanied by wingman Lieutenant Turkey. Kevin appears at ease at the controls, showing off with some fancy flying and even inverting the aircraft as he and Turkey encounter Father Christmas high above a snowy mountain range. But then disaster strikes, when Kevin is accidentally ejected from the plane mid-flight. The clip ends with Kevin spiralling down to earth, his parachute in flames and his whereabouts totally unknown - leaving the nation wondering Where is Kevin?
Media Type	Television
Length	90 seconds
Production Company	Stink Films
Audio Post Production	Wave Studios
Marketing Director	Sean McGinty
Marketing Manager	Ian Lewis
Chief Creative Officer	Dave Price
Creative Director	Neil Lancaster
Creative Team	Clive Davis
Creative Team	Andy Fenton
Account Planner	Jamie Peate
Managing Director	Simon Buchanan
Managing Partner	Laura Mckinlay
Agency Producer	Lucy Moore
Agency Producer	Melissa Bennett
Agency Producer	Amy Mayers
Post Production	Psyop
Director	Todd Mueller
Director	Kylie Matulick
Editor	John Mayes
Editing Company	Marshall Street Editors
Audio Post Production	Parv Thind
Music	SixtyFour Music