| Title | Scary paperwork |
| Agency |
Ogilvy Bangalore
|
| Campaign |
Scary paperwork
|
| Advertiser |
Acko General Insurance
|
| Brand |
Acko
|
| Date of First Broadcast/Publication |
2021 / 12
|
| Business Sector | Insurance
|
| Story | Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless digital services over traditional insurance providers, to the digitally-savvy youth. |
| Philosophy | Acko, a new-age insurance company, wanted to communicate the advantage of using its services over traditional insurance provider to the digitally-savvy youth.
|
| Problem | Insurance companies in India are known for the truckloads of paperwork they make their customers fill up. The hassle of getting a claim through becomes a huge hindrance because of this. As a result, paperwork becomes a real pain-point for insurance holders. |
| Result | Exaggerate the pain-point. In this case - paperwork. We created a setting of the typical government offices in India - dilapidated, with piles and piles of files and folder. Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers. |
| Media Type |
Magazine
|
| Group Creative Director |
Sharat Kuttikat
|
| Chief Creative Officer |
mahesh gharat
|
| Chief Creative Officer |
Kiran Anthony
|
| Creative Director, Copywriter |
Nikhil T Narayanan
|
| Creative Director/ art director |
PA Vidyanath
|
