| Title | Wasted Away |
| Agency | Mother London |
| Campaign | Wasted Away |
| Advertiser | Van den Bergh Foods |
| Brand | Batchelor's |
| Date of First Broadcast/Publication | 1999 / 1 |
| Product | Super Noodles |
| Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
| Story | A man is laying on a couch complaining about his hunger. His wife, irritated by his whining, agrees to prepare him some food. When she returns she finds that she is too late because her husband has "melted" away. As she tells him that he will no longer be needing the bowl of Super Noodles, he jumps up naked wanting the food. She aggrees to give it to him but he must first cover up. She hands him a noodle. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Spectrecom Films |
| Creative Director | Robert Saville |
| Copywriter | Jim Hosking |
| Art Director | Yan Elliott |
| Agency Producer | Zoe Bell |
| Director | Daniel Kleinman |
| Production Company Producer | David Botterell |
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