Title | Lights for Lives |
Agency | Leo Burnett Worldwide - HQ |
Campaign | Lights for Lives |
Advertiser | AB Inbev |
Brand | Club Colombia |
Posted | November 2018 |
Business Sector | Culture, Leisure & Sport |
Story | In Colombia, traffic accidents increase by 30% during the Christmas season. More drivers on poorly illuminated roads makes Christmas the most dangerous season of the year. Rather than lighting up the usual public spaces in the city, we illuminated one of the most dangerous rural roads with more than 15 million lights, allowing thousands of families to travel safely home. |
Media Type | Television & Cinema |
Executive Chairman | Mark Tutssel |
Chief Creative Officer | Mark Tutssel |
VP Creative Director | Mauricio Sarmiento |
General Creative Director | Diego Ortiz |
General Creative Director | Herberth Monterroso |
Creative Director | Juan Romero |
Creative Director | Lukas Calderón |
Copywriter | Carolina Arias |