| Title | Banana Comic Week 2013 |
| Agency | Serviceplan Group |
| Campaign | Banana Comic Week 2013 |
| Advertiser | Fyffes Plc |
| Brand | Fyffes |
| Posted | November 2013 |
| Business Sector | Fresh Vegetables, Fruits |
| Story | Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity.To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”.In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana.For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins.The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Alexander Schill |
| Executive Creative Director | Henning Patzner |
| Chief Creative Officer | Cosimo Moeller |
| Executive Creative Director | Till Diestel |
| Copywriter | Valerie Koch |
| Copywriter | Claudio Keleminic |
| Art Director | Stefanie Paulus |
| Production Company | Neverest GmbH & Co. KG |
| Production Company | Schneidereins Medienproduktion |
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