| Title | Maynards Archer |
| Agency | VCCP |
| Campaign | Set The Juice Loose |
| Advertiser | Mondelez International |
| Brand | Maynards Bassetts |
| Date of First Broadcast/Publication | 2023 / 7 |
| Business Sector | Candies |
| Story | Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London are today launching another bold and playful OOH campaign to remind the nation just how juicy their favourite Maynards Bassetts Wine Gums and Jelly Babies really are. Continuing with the iconic and award-winning Maynards Bassetts brand campaign ‘Set the juice loose’, VCCP London is once again re-energising the playful line with a modern twist for a new audience. Targeting lapsed fans the campaign aims to tap into the nostalgia of the original and much loved sweet brand, Maynards Bassetts. Maynards Bassetts over the last couple of years have not shied away from creating big and bold OOH work. And this year is no different. Cementing itself as the brand that loves OOH, the brand’s latest campaign depicts delicious Wine Gums and Jelly Babies which are under attack from a series of collectible figurines. Desperate to release the juice that the sweets contain, the battle scenes are meant to bring a smile. |
| Media Type | Outdoor/Out of Home |
| Media Agency | Carat |
| Executive Creative Director | Darren Bailes |
| Creative Team | Daniel Glover-James |
| Joint Head of Planning | Nicky Vita |
| Creative Director | David Masterman |
| Creative Team | Elias Torres |
| Advertising Manager | Elise Burditt |
| Senior Producer | Doris Tydeman |
| Creative Team | Adam Taylor-Smith |
| Business Director | Matt Smith |
| Planning Director | Ollie Latham |
| CGI | David McLeod |
| Account Manager | Matt Reed |
| Integrated Project Director | Jon Dewart |
| Creative Team | Steven Yeates |
| Account Director | Anna Fotheringham |
| Brand Manager | Anna Ulrich |
| Client Director | Alice Millar-Durrant |
| Client Account Director | Patrick Gorman |
| Planning Manager | Jonathan Kriening |
| Account Executive | Hugo Cadman |
| CGI | Bernstein & Andruiili |
| SFX | Strings & Tins |
More Work
SEE ALLMeet Charlie Bigham
- BRAND:
- Charlie Bigham's
- AGENCY:
- VCCP
Maynards Diver
- BRAND:
- Maynards Bassetts
- AGENCY:
- VCCP
Maynards Jouster
- BRAND:
- Maynards Bassetts
- AGENCY:
- VCCP
Set The Juice Loose
- BRAND:
- Maynards Bassetts
- AGENCY:
- VCCP
Roller Coaster / Making of...
- BRAND:
- Barclaycard
- AGENCY:
- BBH
Roller Coaster
- BRAND:
- Barclaycard
- AGENCY:
- BBH