Charlie Bigham's - "Meet Charlie Bigham"

VCCP

VCCP Global

6446

Brand: Charlie Bigham's
Country: United Kingdom

Advertiser: Charlie Bigham's

Title	Meet Charlie Bigham
Agency	VCCP
Campaign	Meet Charlie Bigham
Advertiser	Charlie Bigham's
Brand	Charlie Bigham's
Date of First Broadcast/Publication	2024 / 1
Business Sector	Food
Story	Charlie Bigham’s is making a long-awaited return to UK TV screens with a new fully-integrated campaign for its handmade, freshly-prepared meals which celebrates its founder’s food philosophy and commitment to quality in every single dish produced in its kitchen. Created in partnership with its agency of record, VCCP London, with media planning and buying by Electric Glue, the new campaign introduces a new brand platform with the message: “Handmade in Charlie Bigham’s kitchen, cooked in yours”. A charming animated 30” spot titled ‘Meet Charlie Bigham’ sits at the heart of the campaign, introducing Charlie’s story and following his hands-on involvement in creating the dishes which grace the dining rooms, living rooms and kitchens of homes around the UK and have made Charlie Bigham’s a category-leading brand. Featuring the illustration of Emily Sutton, who designs Charlie Bigham’s packaging for Big Fish, the film was directed by award-winning animation director Isabel Garrett of Blinkink, and shows Charlie picking ingredients in the market and designing new recipes in the tasting kitchen. Voiceover for the TVC is provided by Charlie himself and by Richard Osman, who has previously voiced Charlie Bigham’s audio campaigns. The campaign challenges preconceptions of ready meals (the category which Charlie Bigham’s leads) as mass produced products which compromise on quality. Charlie Bigham’s rejects the term for its products as each of their dishes is handmade, freshly prepared and never frozen. The new trail introduces Charlie to TV audiences for the first time, with the voiceover pointing out that: “You couldn’t make him up, even though most people think that we have!” It goes on to tell the story of Charlie’s travels 25 years ago which inspired him to create prepared meals with high quality ingredients, and how this grew into the much-loved brand. The film is underpinned by a 360-degree campaign that will be rolled out across TV, radio, OOH, social and PR. This will be managed by an agency team comprising Electric Glue for media planning and buying, MK21 for social channels and Sunny Side Up for PR.
Media Type	Television
Length	30 seconds
Advertising Agency	VCCP
Deputy Executive Creative Director	Ross Neil
Business Director	Clare Greenhalgh
Head Of Planning	Nicky Vita
Planning Director	Devin Ross
Agency TV Producer	Rosie Good
Production Company	Blinkink at Blink
Director	Isabel Garrett
Editor	Jac Clinch
Executive Producer	Josef Bryne
Producer	Rebecca Little
Post	Blinkink at Blink
Post Production	Rebecca Little
Colorist	CHEAT London
Sound Engineer	Major Tom
Account Director	Sophie Abdo
Agency Account Manager	Jasmine Beale
Account Executive	Isabel Harrison
Creative Producer	Matt Hearn
Media Buying Agency/Media Planner	Electric Glue
Media Planner	Lexi Booker
PR	MK21