| Title | Dress Code |
| Agency | Prime Weber Shandwick |
| Campaign | Branded Experiments - Carlsberg |
| Advertiser | Carlsberg Group |
| Brand | Carlsberg |
| Date of First Broadcast/Publication | 2010 / 9 |
| Business Sector | Beers, Ciders, Lagers |
| Story | A pair of identical twins and high technology glasses that record eye movement feature in the third experiment that determines the best look to capture a womans attention. Is it bow tie or ordinary tie? Sneakers or leather shoes? And for those heading to the beach swim trunks in hand, speedos beat swim trunks with the lion share of attention, at 85%. |
| Philosophy | The campaign is squarely aimed at young men who 'want to know how to be popular at parties'. The campaign asks and answers these questions in a slick production that is based around a series of four entertaining TV vignettes. Each covers a different aspect of partying and projects the results of on-the-spot research into such essential pieces of partygoer knowledge as: how to look good, what is the best style of dancing if you want to make an impression with girls, awareness of what your body language is saying, and how to become good at flirting. |
| Media Type | Web Film |
| Executive Creative Director | Tom Beckman |
| Concept | Markus Larsson |
| Concept | Richard Caspar |
| Director | Henning Mark |
| Director of Photography (DOP) | Christian Haag |
| Executive Producer | David Sundin |
| Executive Producer | Jessica Thorelius |
| Account Manager | Sofia Myrevik |
More Work
SEE ALLFlirting
- BRAND:
- Carlsberg
- AGENCY:
- Prime Weber Shandwick
Dance
- BRAND:
- Carlsberg
- AGENCY:
- Prime Weber Shandwick