| Title | The Sun and the Snake |
| Agency | BBDO New York |
| Campaign | The Sun and the Snake |
| Advertiser | Foot Locker |
| Brand | Foot Locker |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Sneakers / Athletic Footwear |
| Story | Anime culture has never been more popular in sneaker culture, so to promote Asics Dojo Pack we combined the two and created a 5-part Instagram anime series called The Sun and The Snake. To voice the characters, we partnered with some of the most popular influencers and entertainers in streetwear culture, Luka Sabbat, Princess Nokia and YFN Lucci. In addition, we created stories for the collection logos and used the products from the Dojo Pack to drive the narrative. |
| Media Type | Branded Content |
| Length | |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Dan Lucey |
| Associate Creative Director | Brian Stokely |
| Associate Creative Director | Martins Zelcs |
| Associate Creative Director | Bhanu Arbuaratna |
| Designer | Brandon Galosi |
| Animation | Shotopop |
| Director | Dipankar Sengupta |
| Production Company | MTC |
| Executive Producer | Chris Lenox Smith |
| Producer | John Holt |
| Sound Designer | Matt Lewkowicz |
| Sound Designer | Sam Posner |
| Sound Designer | Parker Silzer |
| Sound Designer | Chris Lenox Smith |
| Account Director | Laura McWhorter |
| Account Manager | Sam Henderson |
| Account Executive | Mackenzie Alderman |
| Planning Director | Steve Panawek |
| Project Manager | Amy Orgel |
| Executive Agency Producer | James Young |
| Communications Strategist | James Mullaly |
| Communications Strategy | Patrick Tomasiewicz |
| Account Management Team | Janella Van Wonderen |
| Animation | Giulia Frixione |
| Animation | Hannah Lau-Walker |
| Animation | Marylou Mao |
| Animation | Diana Buzea |
| Animation | Kirill Blumenkrants |
| Animation | Arman Alipour |
| Animation | Dipankar Sengupta |
| Animation | Alison Oxborrow |
| 3D Artist | Samantha Friend |
| Animatics | Richard Payne |
| Storyboard Artist | Dipankar Sengupta |
| Colorization | Beidi Guo |
| Colorization | Ionut Lupu |
| AE Animation & Compositing | Richard Payne |
| AE Animation & Compositing | Ionut Lupu |
| Designer | Carin Standford |
| Designer | Casper Franken |
| Illustration | Samantha Friend |
| Illustration | Tony Sekyere |
| Illustration | Carin Standford |
| Illustration | Cat Finnie |
| Illustration | Kalyanjyoti Mohan |
More Work
SEE ALLAs Good as the Original
- BRAND:
- Burger King
- AGENCY:
- M&C Saatchi
Music Liberates Music Mixtape
- BRAND:
- Bacardi
- AGENCY:
- BBDO New York
Conga Feat. You
- BRAND:
- Bacardi
- AGENCY:
- BBDO New York
Boi-1da plays
- BRAND:
- Bacardi Rum
- AGENCY:
- BBDO New York
Not Your Summer
- BRAND:
- The Academic
- AGENCY:
- BBDO New York
Pedestal Project
- BRAND:
- Color of Change
- AGENCY:
- BBDO New York
The Epidemic
- BRAND:
- Monica Lewinsky
- AGENCY:
- BBDO New York
Epidemic
- BRAND:
- Monica Lewinsky / Anti-Bullying
- AGENCY:
- BBDO New York
One for Two
- BRAND:
- Mars Chocolate North America/ Snickers
- AGENCY:
- BBDO New York