| Title | Farmer Race |
| Agency | Dare |
| Campaign | British Farmers |
| Advertiser | Premier Foods |
| Brand | Hovis |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Biscuits, Bread, Crispbread |
| Story | The TV advert depicts a cross country battle of endurance with hundreds of farmers racing across the countryside to cross the finish line in a battle of honest, spirited, endeavour. Overcoming a number of obstacles on their way, the race enforces the message that Hovis works with farmers across the country to grow the best quality British wheat, that’s used within Hovis 100% British Wheat* loaves. |
| Media Type | Television |
| Market | United Kingdom |
| Copywriter | Gavin Torrance |
| Art Director | Danny Hunt |
| Account Planner | Stephanie Newman |
| Media & digital agency | Starcom |
| Media planner | Jane Holding |
| Director | Dougal Wilson |