Title | Sainsbury’s 1 Million Kids Challenge |
Agency | AMV BBDO |
Campaign | Blind Football |
Advertiser | Sainsbury's |
Brand | Sainsbury’s |
Posted | December 2011 |
Business Sector | Department Stores, Supermarkets |
Philosophy | Encourage children to take part in Sainsbury’s 1 Million Kids Challenge (getting 1 million kids to try a Paralympic sport) by showing Sainsbury’s new ambassador, David Beckham, having a go at the Paralympic sport of Visually Impaired Football. |
Media Type | Cinema |
Audio Post Production | Jungle Studios |
Production Company | Gorgeous Enterprises |
Production Company Producer | Rupert Smythe |
Production Company Producer | Suzie Tedesco |
Director | Chris Palmer |
Account Manager | Katherine Bingham |
Account Planner | Sophie Lewis |
Art Director | Adrian Rossi |
Copywriter | Alex Grieve |
Post Production | The Mill London |
Advertising Manager | Claire Harrison-Church |
Advertising Manager | Jat Sahota |
Production Company Producer | Suzie Tedesco |
Production Company Producer | Rupert Smythe |
Actor / Celebrity | David Beckham |