Adam Wohl

Adam Wohl

Executive Creative Director at Sterling Rice Group
Boulder, United States

About me

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Executive Creative Director
Boulder, United States
April 2017 - Present (4 years)
Head of Creative across all media at 130-person shop.
Clients include: Pepsi, Purina, Freddy's, Avocado's From Mexico, Eli Lilly, Focus Brands(Cinnabon, Auntie Anne's, Schlotsky's, Moe's), Craft Brewers Association of America, Keiser Permanente, Justin's, Almond Board of California, The Potato Board, Home Instead, Snap-On Tools.
Various Film & Television Studios / Networks
United States
January 2004 - Present (17 years 3 months)
Several screenplays in various stages of development/production
Most recent project: Romantic Comedy at Fox International to begin production January, 2017.
Global Creative Director
New York, United States
May 2015 - May 2017 (2 years)
Led GoDaddy, Michelin, Bank NY Mellon, NBC, Intel and New Business.
Additionally, worked on McDonald's, Thompson Reuters, Henkel, and Travelers Insurance.
Fully integrated creative, running from concept to sell-through "Traditional" (Broadcast TV/Print/Outdoor), Digital, Social, Experiential, Emerging Tech/Platforms, Branded Entertainment, Business Solutions(process/products).
Led/created award-winning "93/7" campaign for Bank New York/Mellon
Led/co-created Cannes-Lion winning "When it Matters" campaign for Michelin
Creative Lead on GoDaddy Global AOR pitch $95M (WIN), the agency's largest client by revenue.
Creative Lead on Pepsi/IZZE pitch (WIN)
Creative on Intel BtoB pitch $90M (WIN)
Built, oversaw and fostered teams across creative department.
Executive Creative Director
New York, United States
July 2013 - July 2015 (2 years)
United Airlines, Marriott, P&G, Verizon Wireless, Intel, Chevron, Maserati, Staples, Chase, Kraft/Mondelèz, Crayola, New Business Lead.
Fully integrated creative, ran from concept to sell-through "Traditional" (Broadcast TV/Print/Outdoor), Digital, Social, Experiential, Emerging Tech/Platforms, Branded Entertainment, Business Solutions(process/products).
Co-Creative Lead on $90M Intel pitch (WIN).
Built, oversaw and fostered team across creative department.
Creative Consultant
United States
March 2013 - July 2013 (4 months)
Worked independently+directly with Samsung as Creative Consultant/Lead on Global Marketing and Advertising projects. [mobile+telcom/electronics/music].
Group Creative Director
New York, United States
December 2011 - March 2013 (1 year 3 months)
Lead creative on Global Samsung Telecom and Home Electronics (annual spend $2 Billion) in every media: Print, TVC, Digital, Social, OOH; Hankook Tires, #1 tire manufacturer in Korea, #6 largest worldwide.
In 2012, Samsung experienced its greatest year in history, doubling operating profit every quarter year over year, was named Social Media brand of the year(AdAge), and entered the Interbrand Top 10 for the first time. Individual ads for Samsung were named AdWeek, Ad Age, Fast Company and Creativity Ads of the Day and one of Time Magazine's Top 10 Celebrity Tech Endorsements ever. Viral Video Awards named Samsung 2012 Brand of the Year -- Awarded April 2013. Landor's #1 Breakaway Brand -- Growth in brand strength from 2010-2013: +146%
Free-lance Creative Director
New York, United States
October 2011 - January 2012 (3 months)
Creative Director on $90M Gulf States Toyota pitch (Finalist) and Wendy's global rebrand and campaign work that launched 2012 and continued through 2017 (TVC/Outdoor/Print/Digital)
Free-lance Creative Director
Portland, United States
June 2011 - November 2011 (5 months)
Creative Director working on Creative/Product Development for NIKE on the launch of the FuelBand and Nike+Social. Conception/Product Development through pitch/sell through to client.
Founding Partner / Group Creative Director
United States
June 2008 - June 2011 (3 years)
Co-Founder, Partner and Group Creative Director of an emerging media agency and creative consultancy. We partnered with every advertising holding company and worked on behalf of several international brands, including General Motors, Nissan, Coca-Cola, Microsoft, Disney, Bonnier, Unilever, Cartier, Citi, Chase, American Express, Johnson & Johnson, Proctor & Gamble, Mattel, Kraft and LG. Agency grew from 2 people to 22 in offices in NYC and SF. Sold the agency to Publicis in July 2011.


B.S.Television / Radio / Film; Minor, Psychology

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