Title | My Bold Dad |
Agency | Saatchi & Saatchi Los Angeles |
Campaign | One Bold Choice Leads To Another |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Date of First Broadcast/Publication | 2015 / 2 |
Business Sector | Cars |
Story | Being a dad is a choice. One that will make a wonderful human being who will make their own choices someday. #OneBoldChoice SUBSCRIBE: http://bit.ly/ToyotaSubscribe About Toyota:We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles. |
Media Type | Television |
Length | |
Chief Creative Officer | Jason Schragger |
Associate Creative Director | Verner Soler |
Voice | Muhammad Ali |
Creative Director | Erich Funke |
Creative Director | John Payne |
Executive Creative Director | Margaret Keene |
Copywriter | Eric Stevens |
Agency Producer | Holly Otto |
Executive Agency Producer | Margaret Nickerson |
Associate Creative Director | Vidur Raswant |
Copywriter | Brian Frisk |
Director | Charles Guard |
Associate Creative Director | Julia Regan |
Editing Company | Rock Paper Scissors |
Production Company | Smuggler |
Sound Design Company | Noises Digital |