| Title | Mermaid |
| Agency | LOLA MullenLowe |
| Campaign | Mermaid |
| Advertiser | Bayer Hispania |
| Brand | Gyno-Canesbalance |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Feminine Hygiene |
| Philosophy | A modern-day mermaid becomes the protagonist of the new campaign by LOLA MullenLowe and Gyno-Canesbalance, to tell us that "not all women are made to smell like fish down there, and you don't have to". Gyno-Canesbalance is the leading brand in women's intimate health and its proposal is to free women from discomfort and embarrassment about vaginal problems. LOLA MullenLowe says: "Consumers have the right to clear and straightforward information that allows them to detect the symptoms of vaginal flora imbalance and treat them with effective products. With Gyno-Canesbalance we work precisely on communicate the most noticeable symptom - a smell that is popularly identified as fishy - eliminating any reason for complacency". LOLA MullenLowe claims with this campaign a direct, uninhibited, and funny communication for vaginal care. The campaign has been launched in Portugal and will soon be launched in Europe in countries such as Spain, Belgium, Netherlands, and others |
| Media Type | Digital |
| Length | |
| Advertising Manager | Carme Sala |
| Advertising Manager | Silvia Pellicer |
| Advertising Manager | Rosa María Majo |
| Executive Creative Director | Tomás Ostiglia |
| Executive Creative Director | Nacho Oñate |
| Executive Creative Director | Néstor García |
| Creative Director | Helena Marzo |
| Copywriter | Helena Marzo |
| Art Director | Erques Torres |
| Global Business Director | Yann Baudoin |
| Account Director | Esther Mestre |
| Account Supervisor | Mireia García |
| Head of Strategy | Gem Romero |
| Head of PR & Comms | Enrique Caballero |
| Head of PR & Comms | Gabriella Nuñez |
| Production Company | Mammateam |
| Director | Gunther |
| Executive Producer | Claudia Mayer |
| Director of Photography (DOP) | Nauzet Gaspar |
| Producer | Tània Ruiz |
| Producer | Sònia Figuera |
| Production Director | Tània Ruiz |
| Production Designer | Alexandra Jordana |
| Editor | Diego Amela |
| Post Production | Pijama Estudio |
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