| Title | An Art-Aided Charity Platform |
| Agency | Serviceplan Group |
| Campaign | An Art-Aided Charity Platform |
| Advertiser | Abury Foundation |
| Brand | Portraid |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | Portraid is an art-aided charity platform that aims to make medical procedures available to the less fortunate, free of charge. A well-known artist takes portraits of the people suffering from a medical condition.The Portraids get exhibited for sale at art exhibitions and over the website.The money received for these Portraids is then directly used to pay for the operation costs of the person in the picture.What makes this idea striking is the direct and personal connection it has from the donor to the person in the purchased Portraid. |
| Media Type | Digital |
| Chief Creative Officer | Alexander Schill |
| Copywriter | Rohan Vitus Fernandes |
| Copywriter | Daniel Blomberg |
| Art Director | Azim Abasbek |
| Art Director | Kostiantyn Liakhov |
| Art Director | Axel Spendlinwimmer |
| Executive Creative Director | Florian Panier |
| Strategist | Maximilian Florian Schöngen |
| Photographer | Thomas Rusch |
| Programmer | Boris Schechtman |
| MOTION DESIGN | Denis Fritz |
| Sound Engineer | Philipp Feit |
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