Canon - "Long Live Love"

FCB Chicago

FCB Chicago Chicago, United States

Awards

3362

Brand: Canon
Country: United States

Advertiser: Canon Inc.

Title	Long Live Love
Agency	FCB Chicago
Campaign	Long Live Love
Advertiser	Canon Inc.
Brand	Canon
Posted	June 2021
Business Sector	Photocopiers
Story	For decades, Canon has been underestimated as “just a camera and printer company” when in reality, Canon is a world-class innovator with more patents than Sony, LG and Apple. To shift this brand perception, we chose the world's largest tech event, CES, as our stage and showed tech consumers, potential business partners, and journalists what Canon is truly capable of.We decided to bring the historic skate spot LOVE Park—documented extensively through Canon cameras in the past—back to life through Canon’s latest, cutting-edge technology. Skatable obstacles from LOVE Park were recreated and combined with an accurate virtual environment, in a first-of-its-kind mixed-reality skate session that made the dream of up-and-coming Japanese skaters come true.Skateboarding at LOVE park could be experienced and seen like never before, thanks to Canon’s Volumetric Video System which combines a 360 green screen with input from over 100 synchronized 4K cameras to instantly generate live 3D footage.
Media Type	Case Study
Length	134 seconds
Digital Agency	FCBX
PR Agency	Current Global
Production Company	MediaMonks
Copywriter	Kiku Gross
Chief Creative Officer	Andrés Ordóñez
Creative Director	Niels Sienaert
Creative Director	Tim Schoenmaeckers
Executive Creative Director	John Bleeden
Account Executive	Bianka Kristen
Art Producer	Karen Blatchford
Associate Creative Director	Alex Johnson
Director of Strategic Planning	Brian Asner
EVP, Branded Content and Entertainment	Juan Woodbury
EVP, Head of Experiential	Kim DeNapoli
Management Director	Katherine Fleiss
Senior Project Manager	David Eldred
VP, Creative Director	Jasmin Whitmore
VP, Director of Business Affairs	Jeff Cowie