| Title | Let's Take the First Step 4 |
| Agency | Tomorrow Communications |
| Campaign | Let's Take the First Step |
| Advertiser | HKPHAB Association |
| Brand | HKPHAB Association |
| Date of First Broadcast/Publication | 2020 / 12 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | The recent years have been turbulent for Hong Kong people. The same adversities have touched all of us - whether with or without disabilities. But as long as we all take an extra step for one another and keep pushing forward, we will get through the storm together. Now is the time for positivity and a message of healing. |
| Philosophy | HKPHAB introduces the "Let's Take the First Step" campaign to invite you all to go the extra mile. Go on a treasure hunt for local artist Li Chi-Tak's artworks scattered over the city of Hong Kong. Take a snap shot of all four artworks to receive a huge complete version poster for your efforts! |
| Media Type | |
| Creative Director | Kwong Chi Kit |
| Illustrator | Li Chi Tak |
More Work
SEE ALLLet's Take the First Step 2
- BRAND:
- HKPHAB Association
- AGENCY:
- Tomorrow Communications
Let's Take the First Step 3
- BRAND:
- HKPHAB Association
- AGENCY:
- Tomorrow Communications
Let's Take the First Step 1
- BRAND:
- HKPHAB Association
- AGENCY:
- Tomorrow Communications
Let's Take the First Step 5
- BRAND:
- HKPHAB Association
- AGENCY:
- Tomorrow Communications