Acadomia - "Family Squabbles 2"

ROSA PARIS

ROSA PARIS Paris, France

945

Brand: Acadomia
Country: France

Advertiser: Acadomia

Title	Family Squabbles 2
Agency	ROSA PARIS
Campaign	Family Squabbles
Advertiser	Acadomia
Brand	Acadomia
Date of First Broadcast/Publication	2023 / 10
Business Sector	Other Online Services
Philosophy	As a kid, everyone dreaded getting their report card. You had to hide it, or yourself, face your dad’s glare, dumbfounded that you only got 6 out of 20 in maths… Yes, marks are undoubtedly THE topic of contention between children and parents. But not for Acadomia families, almost 90% of whom report that tensions about school have eased as a result of tutoring. In a new set of 3 films, Acadomia takes a tongue-in-cheek approach to the arguments we’ve all gone through, showing that, thanks to the average 4 points (out of 20) rise in marks, parents will have to find a new reason to reprimand their kids. The films were directed by Rudi Rosenberg whose thoughtful and conscientious approach demonstrates his unquestionable ability to show how kids live. A campaign in which Acadomia, France's leading tutoring service, asserts its ambition to make peace between parents and children when it comes to school results, while also making them proud of their progress. Today, 60% of parents say their child's self-fulfillment is a priority, even before academic success*, but they have never been so stressed about results. With this campaign by ROSA PARIS, the brand underlines the importance of academic success, while inviting parents to rethink their approach to success, all with a healthy dose of humor. A vision of education that is also embodied in Acadomia's new brand signature, "Le plaisir de réussir" ("The pleasure of success").
Media Type	Television
Length	32 seconds
Advertising Manager	Philippe Coléon
Advertising Manager	Camille Bedin
Advertising Manager	Daphné Fourcault-Duflos
Advertising Manager	Mélanie Leroy
Founder	Jean-Patrick Chiquiar
Founder	Gilles Fichteberg
Founder	Jean-Francois Sacco
Designer-Writer	Diane Desclaux
Art Director	Claire Croteau
Consulting Director	Sacha Depouilly
Group Manager	François-Xavier de-Sousa
Strategic Planner	Alix Galinier
Head of Production	Elodie Jonquille
Agency TV Producer	Héloïse Duquenoy
Communications Director	Lauren Weber
Production Company	Division Paris
Director	Rudi Rosenberg
Producer	Mounia Mebarki
Post Production	Firm
Sound Production	Hercules HRCLS