Nike - "Further Than Ever"

Wieden+Kennedy

Wieden+Kennedy London, United Kingdom

Awards

6743

Brand: Nike
Country: United Kingdom

Advertiser: Nike

Title	Further Than Ever
Agency	Wieden+Kennedy
Campaign	Further Than Ever
Advertiser	Nike
Brand	Nike
Date of First Broadcast/Publication	2019 / 6
Business Sector	Apparel, Fashion & Footwear
Story	Featuring some of the most incredible Chinese athletes... Li Na, the first Grand Slam singles champion from Asia and the first to break into the world’s top 10… despite constant critique about her career choices and outward personality, she rose to become an icon in Chinese sport. Lan Tian, paralysed from the waist down, took up skiing despite pressure from doctors and family and went on to live independently without support. Shao Ting, WCBA basketball champion and PHD graduate, breaking the stereotype in China that a woman shouldn’t aspire so highly. Nina Guo, blogger and climber, broke the rules by talking pubclicly about how climbing has helped her overcome many of the obstacles faced by mental illness. Cecelia Yeung, born into a poor family, pressured not to pursue sport due to the difficulty in making a living from it. Ended up as the HK high jump record holder, the first full-time high jumper in HK and broke the HK high jump record three times in one day. Wang Shuang, despite pressure from family and local coaches not to leave home, she became the first Chinese female football player to play outside of China and AFC Women’s Player of the Year. Kung Fu Cha Cha, the first Asian team to row across the Atlantic, the youngest team to cross the Atlantic and the first female champions who broke Row Like A Girl’s record by 6 days. Can Zongju, became the the greatest boxer in Chinese history and the second best female boxer in the world.
Media Type	Digital
Length	131 seconds
Editing Company	The Assembly Rooms
Post Production	MPC LDN
Sound Production	Factory Studios
Production Company	Academy Films
Creative Director	Ian Toombs
Creative Director	Vivian Yong
Creative Director	Matt Skibiak
Creative Director	Dong Hao
Director	Ian Pons Jewell
Art Director	Josh King
Art Director	Moon Qi
Agency	Wieden + Kennedy
Agency Producer	Bernice Wong
Producer	Joni Adams
Director of Photography (DOP)	Mauro Chiarello
Editor	Gaia Boretti
Copywriter	Matt Meszaros
Copywriter	Ruby Li
Music	Siren Music
Sound Designer	Anthony Moore
Sound Designer	Jon Clarke
Sound Designer	James Utting
Executive Producer	MEDB RIORDAN
Music Composer / Arranger	Guy Farley
Music Producer	Sean Craigie-Atherton
Production Designer	Olly Williams