Title | Superman |
Agency | Air, Partner of McCann |
Campaign | Superheroes don't exist |
Advertiser | Amnesty International |
Brand | Amnesty International |
Posted | May 2014 |
Business Sector | Human Rights |
Tagline | Superheroes don't exist. Only you have the power to protect human rights. Buy a candle. |
Story | Just like every other year, Amnesty International takes to the streets to sell its candles. Initially, Amnesty simply used to sell candles to raise funds. Today, however, they want to connect the benefit of purchasing a candle to all the battles Amnesty is fighting, offering the campaign depth and meaning. The aim in terms of communication is to have people understand the symbolical value of a candle and to reinforce the sense of belonging to a community of human rights defenders. Buy buying an Amnesty International candle, you are in fact defending human rights. |
Media Type | Radio |
Length | |
Creative Director | Marie-Laure Cliquennois |
Creative Director | Grégory Ginterdaele |
Copywriter | Julien Scouze Riviezzo |
Art Director | Sébastien Stronghead Verliefde |
Agency Account | Julie De Smedt |
Creative Producer | Bérengère Lurquin |
Creative Producer | Marie Libouton |
Graphic Designer | Aldjia Bessalah |
Photographer | Grégor Collienne |
Assistant | Julien Hayard |
Photographer | Nadia Jellab |
Retoucher | François Olivier Dedeyn |
Editor | Laurent Dwek |
Radio Production Company | Think’n Talk |