Laura Brown
Senior Art Director at M&C Saatchi
Sydney, Australia
TitleCorelle presents - the Tipsy Hostess -Episode 2 - Cougars
Agency
Campaign The Tipsy Hostess
Advertiser World Kitchen, LLC
Brand Corelle
Date of First Broadcast/Publication 2014 / 10
Business Sector Tableware, Cutlery, Cookware
Tagline Survives anything
Story The films colourfully demonstrate that the break-resistant Corelle dinnerware, long known for surviving physical torture tests, can actually come in handy when it comes to surviving perilous social situations as well. 
Philosophy Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. 
Problem People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst simultaneously demonstrating the product benefit - break-resistance. 
Media Type Web Film
Length
More Information https://www.facebook.com/tipsyhostess?fref=ts
Creative Director
Executive Creative Director
Creative Director
Copywriter
Art Director
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