| Title | Scrolling Therapy (132s) |
| Agency |
DENTSU CREATIVE Argentina
|
| Campaign |
Scrolling Therapy
|
| Advertiser |
Eurofarma
|
| Brand |
Eurofarma
|
| Date of First Broadcast/Publication |
2023 / 4
|
| Business Sector | Health & Pharmaceutical Products
|
| Story | 8.5 million people are affected by Parkinson’s disease. Up to 89% experience facial and speech impairments -a condition where patients can no longer express their emotions. Exercises make a big difference, but just 3% of patients perform them regularly.Meanwhile worldwide, we spend 2.5 hours a day scrolling through our social feeds.Scrolling Therapy is a revolutionary mobile platform that converts scrolling time to therapy time. Using facial recognition, we enabled patients to control the newsfeed with their facial expressions, translating the most important facial exercises into social actions, offering patients a transformational alternative to an exhausting routine. The app provides real-time feedback, helping patients ensure they are performing the exercises correctly, tackling both practical and painful emotional barriers to adopting the routine.By seamlessly turning their scrolling habit into a life-changing routine, Scrolling Therapy aims to improve the quality of life for Parkinson’s patients around the world. |
| Media Type |
Digital
|
| Production Company |
The Youth
|
| Production Company |
Friends and Family
|
| Editorial |
Colossal
|
| Editorial |
Cutters Studios
|
| Special Effects / VFX |
Colossal
|
| Special Effects / VFX |
Flavor
|
| Finishing |
Colossal
|
| Finishing |
Flavor
|
| Chief Creative Officer |
Rafael Rizuto
|
| Global Chief Creative Officer |
Collette Douaihy
|
| Chief Executive Officer (CEO) |
Paulo Fogaça
|
| Managing Director |
Martín Seijas
|
| Global Executive Creative Director |
Eduardo Tavares
|
| Group Creative Director |
Andres Arlia
|
| Creative Director |
Giovanni Muratori
|
| Chief Creative Officer |
Fred Levron
|
| Chief Creative Officer |
Pedro Pérez
|
| Chief Executive Officer (CEO) |
Juan Pedro Mc Cormack
|
| Executive Creative Director |
Agustin Alba
|
| Executive Creative Director |
Gaston Canaves
|
| Operations Director |
Thiago Winkler
|