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Fred Levron
Fred Levron
Global CCO at ---
New York, United States
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TitleThe Forgotten Team
Agency
Campaign The Forgotten Team
Advertiser MEO
Brand MEO
Date of First Broadcast/Publication 2022 / 11
Business Sector Personal Wireless Communication
Story Reports of corruption and human rights abuses during the construction of stadiums and infrastructure for the 2022 World Cup in Qatar made it a highly controversial event. More than 6,500 workers lost their lives due to bad working conditions, while thousands more were subjected to modern-day slavery.As the biggest broadcaster in Portugal and long-time sponsor of the national team, MEO questioned their responsibility. How could MEO fulfil all commercial obligations while upholding their ethical principles?The Forgotten Team is a bold tribute to the thousands of migrant workers who died for the 2022 World Cup. The Team’s jersey was inspired by the workers vests and Human Rights Act Article 4. Its members were made up of the 10.33 million people in Portugal.
Media Type Public Relations
Art Director
Art Director Assistant
Assistant Director
Chief Creative Officer
Copywriter
Designer
Director
Editor
Editor
Executive Creative Director
Executive Producer
Director
Global Chief Creative Officer
Graphic Designer
Head of Design
Head of Digital
Head of Production
Motion Designer
Motion Graphics Designer
Motion Graphics Designer
Photo Producer
Photographer
Post-production Producer
Production Manager
Account Director
Account Manager
Chief Executive Officer (CEO)
Head of Strategy
Head of Studio
PR manager
PR manager
Producer
Producer
Producer
Producer
Strategist
Strategist

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