Creative Director
at
Leo Burnett Thailand
Bangkok Metropolitan Area, Thailand, Thailand
| Title | Endless Love |
| Agency | The Leo Burnett Group Thailand |
| Campaign | Endless love |
| Advertiser | Brand Suntory |
| Brand | Bird nest |
| Date of First Broadcast/Publication | 2020 / 8 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Tagline | We can’t make time go slower, but we can do our best to take care of the ones we love |
| Story | This pandemic makes us to take care of our health more than ever, not only ours, but of our loved ones too. During quarantine, we spent all of our time in the house. We became closer to our family. As we got closer, we realised how much our loved ones that have always taken good care of us have aged, changed, and not as vital as they used to be. This made us want to take the best care of them, so they can stay with us as long as it can be. This film is created to remind people that “We can’t make time go slower, but we can do our best to take care of the ones we love.” |
| Philosophy | If we can slow time, we can stay longer with our loved one. |
| Problem | This pandemic makes us to take care of our health more than ever, not only ours, but of our loved ones too. During quarantine, we spent all of our time in the house. We became closer to our family. As we got closer, we realised how much our loved ones that have always taken good care of us have aged, changed, and not as vital as they used to be. This made us want to take the best care of them, so they can stay with us as long as it can be. |
| Result | The campaign reached 3 million views in 3 days before Thai's mother day. |
| Media Type | Web Film |
| Length | |
| More Information | https://www.youtube.com/watch?v=DkdpWDwG8f0&t=2s |
| Production Company | Unboxnow Co. |
| Production Company | Cine Digital Co. |
| Chief Creative Officer | Sompat Trisadikun |
| Copywriter | Narisapongse Rakwattananont |
| Art Director | Donyawan Kongchatree |
| Account Management Director | Tida Vibulvanich |
| Account Director | Kornnida Vichayapai |
| Agency Producer | Sarawut Lertkittipaporn |
| Director | Littichai Siriprasitpong |
| Executive Producer | Arunwan So |
| Production Producer | Ramon Patamalikitsakul |
| Director of Photography (DOP) | Niramon Ross |
| Production Manager | Nattawan Luangmettakul |
| Assistant Director | Siraya Saicheua |
| Casting | Sirinthip Chaowalit |
| Art Director | Wanlop Plumsee |
| Wardrobe / Stylist | Angsana Tulakorn |
| Location Manager | Keyura Rachatamuttha |
| Colorist | Narin Bovornrattanapran |
| Online Artist | Akkasit Prachayapinanth |
More Work
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- BRAND:
- Thai Health Promotion
- AGENCY:
- The Leo Burnett Group Thailand
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- BRAND:
- Thai Health Promotion Foundation
- AGENCY:
- The Leo Burnett Group Thailand
Bingsu
- BRAND:
- Downy
- AGENCY:
- The Leo Burnett Group Thailand
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- BRAND:
- Downy
- AGENCY:
- The Leo Burnett Group Thailand
My Dear
- BRAND:
- Downy
- AGENCY:
- The Leo Burnett Group Thailand