Louise Eyres

Louise Eyres

Strategic Marketing Advisor at Louise Eyres Marketing
South Melbourne, Australia

About me

A global marketing leader experienced in designing, developing and executing enterprise wide global marketing strategies.

Operating at the Executive Committee and Board of Director level to deliver multi geography marketing strategy to transform businesses and drive organisational change.

Delivering results across complex organisational structures and in the changing digital context of marketing strategy, customer segmentation, global brand communications, proposition and planning, social and digital, sponsorship strategy and brand design.

Against a market environment of a highly connected customer and employee base, ensuring our agency partnerships and collaborators are global best practice, our work delivers to our brand purpose and strengthens the Corporate Reputation of our business


Strategic Marketing Advisor
Louise Eyres Marketing
May 2017 - Present (1 year 8 months)
Advising organisations on marketing transformation across the pillars of brand, data and customer experience.
Group GM Marketing
ANZ Bank
February 2011 - April 2017 (6 years 2 months)
Leading the global marketing team at ANZ to deliver to the strategic objectives of the business across 32 markets. Transforming how ANZ goes to market at an enterprise level by building strong brand equity, compelling customer strategy and digital connection to drive revenue and growth.
Applying a systems lens to the connection of customer, brand and business strategy and leading through collaborative partnerships both internal and external to the organisation to realise value.
Head of Group Marketing
October 2009 - January 2011 (1 year 3 months)
Head of Brand and Sponsorship
October 2008 - September 2009 (11 months)
Corporate Brand Manager
October 2002 - September 2007 (4 years 11 months)
Global Corporate Brand Manager
BHP Billiton
September 1991 - September 2002 (11 years)
As Corporate Brand Manager I led the brand development and change from BHP to BHP Billiton following the merger of these two businesses.
I was also involved with the brand change from BHP Steel to Blue Scope Steel in the subsequent year.


EMBA - Business Management

1999 - 2001 (2 years)

Post Graduate International Business - International Business

1994 - 1996 (2 years)

Bachelor of Business - Business/ Marketing

1988 - 1990 (2 years)
Activities and Societies: Selected for Asia study trip working in Malaysia and Thailand

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