|Agency||VMLY&R New York|
|Advertiser||LEGOLAND Florida Resort|
|Brand||LEGOLAND Florida Resort|
|Business Sector||Toys & Games|
|Story||In an age where kids spend more time in front of screens, how can LEGOLAND inspire kids to play, build and make art showing them their imagination has no limits? We brought together our superfans, paint, 7,897 LEGO bricks, LEGO artists and a vintage printing technique. Inspired by their favourite LEGOLAND rides, kids co-created postors using LEGO as moreable types in old letterpress machines. We created an experience that crafted the first campaign printed with LEGO bricks, and a new activity at LEGOLAND Florida.|
|Media Type||Promotion & Event|
|Global Chief Creative Officer||Debbi Vandeven|
|Chief Creative Officer||Mike Wente|
|Executive Creative Director||Fabio Seidl|
|Executive Agency Producer||Kolby Slocum|
|Agency Producer||Lucy Scott|
|Group Director||Becka Vigorito|
|Creative Director/ art director||Gabriel Jardim|
|Creative Director, Copywriter||Guto Monteiro|
|Art Director||Kylie Vandeven|
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