Tere Lemus
Creative Director at Proximity Mexico
Mexico, Mexico
TitleFather's Day
Agency
Campaign Father's Day
Advertiser Procter & Gamble
Brand Duracell
PostedAugust 2016
Business Sector Consumer Electronics & Audio-Visual
Story To generate relevance about the use of bateries in electronic toys with our target (parents) in a relevant moment (father´s day), we played with the insight: men love toys, no matter how old they are, they never stop playing. 
Media Type Television & Cinema
Length
Creative Director
Creative Director
Art Director
Art Director
Copywriter

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