Title | Father's Day |
Agency | Proximity Mexico |
Campaign | Father's Day |
Advertiser | Procter & Gamble |
Brand | Duracell |
Posted | August 2016 |
Business Sector | Consumer Electronics & Audio-Visual |
Story | To generate relevance about the use of bateries in electronic toys with our target (parents) in a relevant moment (father´s day), we played with the insight: men love toys, no matter how old they are, they never stop playing. |
Media Type | Television & Cinema |
Length | |
Creative Director | Tere Lemus |
Creative Director | Octavio Navarro |
Art Director | Jennifer Rodriguez |
Art Director | Erick Alvarez |
Copywriter | Kabir Tabon |