| Title | Goodbye Rosie |
| Agency | AMV BBDO |
| Campaign | Goodbye |
| Advertiser | PC World Currys Megastores |
| Brand | Currys PC World |
| Date of First Broadcast/Publication | 2018 / 8 |
| Business Sector | Drugstores, Specialty Stores |
| Story | We open on a mother sitting in the car with her daughter, saying a difficult goodbye. Rain pours down on the windows as she remembers the ups and downs of years gone by with warmth, affection and a little sadness. When it’s time to go, mum turns to directly address the laptop she was speaking to all along: ‘Still trading you in though’. |
| Philosophy | This campaign aims to encourage students and parents to upgrade their laptops in preparation for the new term. In addition the campaign addresses the low inertia in the wider public to upgrade their laptop, by demonstrating just how easy it is to upgrade when you trade in your old laptop at Currys PC World. With parents and their kids typically finding it difficult to say goodbye to their old laptops, Currys PC World are trying to encourage them with a great trade-in offer. The campaign comprises of two TV ads and two others that will run on digital video. |
| Problem | Get students and parents to upgrade their laptop for the new term, with a great trade-in offer. |
| Media Type | Television |
| Length | |
| Audio Post Production | Jungle Studios |
| Production Company | MindsEye |
| Advertising Manager | George Bramall |
| Advertising Manager | Pete Fennell |
| Advertising Manager | Anthony Burt |
| Business Affairs | Cate Killeen |
| Business Affairs | Ryan Reeves |
| Post Production | The Mill London |
| Production Company Producer | Hera King |
| Director | Jono Hunter |
| Media Planner | Emma Putnam |
| Media Planner | Tom Coles |
| Media Agency | Blue449 |
| Agency Producer | Polly Lowles |
| Agency Producer | Yvonne Clayton |
| Creative Team | Oliver Frost |
| Creative Director | Andy Clough |
| Creative Director | Rich McGrann |
| Account Planner | David Edwards |
| Account Planner | Tom Claridge |
| Account Planner | Jemima Maunder-Taylor |
| Account Manager | Chris Taggart |
| Account Manager | Alex Bird |
| Account Manager | Chris Ferguson |
| Account Manager | Charlotte Oram |
| Account Manager | Hunter Evans |
More Work
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- BRAND:
- Currys PC World
- AGENCY:
- AMV BBDO
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- BRAND:
- Currys PC World
- AGENCY:
- AMV BBDO
Say 'hello' to our new CHO. #WeGotThis
- BRAND:
- iD Mobile
- AGENCY:
- AllTogetherNow