Title | Texter ou conduire. Faut Choisir |
Agency | lg2 |
Campaign | Texter ou conduire. Faut choisir |
Advertiser | Société de l'assurance automobile du Québec (SAAQ) |
Brand | SAAQ |
Date of First Broadcast/Publication | 2017 / 9 |
Business Sector | Transport, Travel and Tourism |
Tagline | Texter ou conduire. Faut Choisir |
Story | The Société de l'assurance automobile du Québec wanted to raise awareness on the dangers of cellphone distractions, especially texting, while driving. “Text or drive. You decide” is a friendly reminder that it is impossible to do those two things at the same time, and it is dangerous to text and drive. |
Media Type | Web Film |
Length | |
Vice President (VP) | Luc Du Sault |
Creative Team | Luc DuSault |
Creative Team | Nicolas Boisvert |
Creative Team | Andrée-Anne Hallée |
Strategic Planner | Catherine Darius |
Strategic Planner | Mireille Côté |
Strategic Planner | Alexandra Laverdière |
Production (Agency) | Isabelle Fonta |
Production (Agency) | Claudia Lemire |
Director | Maxime Giroux |
Production Company | Les Enfants |
Production | Geneviève Sylvestre |
Production | Emmanuelle Bérubé |
Post Production | Mel’s |
Sound | BLVD |
Media (Agency side) | Touché! phd |
Media Team | Anick Lacroix |
Media Team | Joëlle Lavigne |