| Title | Wolf/Sheep |
| Brief | The key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear. |
| Agency | Ruf Lanz Werbeagentur |
| Campaign | Social contact can be frightening |
| Advertiser | Autism Forum Switzerland |
| Brand | Autism Forum Switzerland |
| Date of First Broadcast/Publication | 2017 / 12 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Social contact can be frightening for people with autism |
| Story | Autism Forum Switzerland is a nonprofit organization. Their national sensitization campaigns aim to awaken the public’s understanding for people with autism. |
| Media Type | |
| Creative Director | Markus Ruf |
| Creative Director | Danielle Lanz |
| Art Director | Isabelle Hauser |
| Copywriter | Markus Ruf |
| Photography / Illustration | Illusion |
| Account Executive | Anita Roth |
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