Title | Madness |
Agency | Leo Burnett |
Campaign | McCafé Shops |
Advertiser | McDonald's |
Brand | McCafe |
Date of First Broadcast/Publication | 2017 / 2 |
Business Sector | Restaurants & Fast Food |
Story | Customers experience various forms of trendy coffee madness – including insane prices – at hipster cafés. Finally they realise they just want a big old fashioned cup of decent coffee. So of course they turn to McCafé. |
Philosophy | McDonald’s is gently lampooning urban hipster coffee culture |
Media Type | Television |
Length | |
Creative Director | Matt Lee |
Creative Director | Pete Hayes |
Art Director | Matt Lee |
Art Director | Pete Hayes |
Copywriter | Matt Lee |
Copywriter | Pete Hayes |
Account Director | Simon Hewitt |
Account Director | Sam Houlston |
Account Manager | Emily Reed |
Account Executive | Gracie Smith |
Agency Producer | David Riley |
Director | Tony Barry |
Production Company | Knucklehead |
Production Company Producer | Sara Cummins |