| Title | Prada Paradoxe |
| Agency | McCann Paris |
| Campaign | Prada Paradoxe |
| Advertiser | Prada |
| Brand | Prada Paradoxe |
| Date of First Broadcast/Publication | 2022 / 8 |
| Business Sector | Perfumes |
| Story | True to the brand's DNA, Prada fragrances question convention.How, in a luxury market saturated with iconic women's fragrances, can the brand make the launch of its new women's fragrance Prada Paradoxe its first contemporary iconic?McCann Paris chose to tell the story of modern feminity: the exploration of paradoxical facets, the permamentous reinvention, while remaining oneself.The campaign is unique in its collaboration with Emma Watson, the muse of the campaign. Indeed, she is both the lead and the director of the campaign, a first in the industry. |
| Media Type | Digital |
| Length | |
| Soundtrack | “Lord It’s a Feeling” by London Grammar |
| Creative Director | Lauren Meyering |
| Production Company | Macks films |
| Production Director | Story Slaughter |
| Production Company | Division Paris |
| Executive Producer | Jules de Chateleux |
| Producer | Aurélie Bruneau |
| Production Service Company | Twentyfour Seven |
| Production Services EP | Rodriguez & Oriol |
| Production Designer | Pirra |
| Set Design Art Director | Berta Gomez |
| Movement Director | Emma Portner |
| Movement Director | Steve Gaeto |
| Movement Director | Kristin Sudeikis |
| 1st AD | Catherine Olaya |
| Steadycam | Aymeric Colas |
| Editor | Adriana Legay |
| Post Production | The Mill Paris |
| VFX Supervisor | Flore Mounier |
| Advertising Manager | Yann Andréa |
| President / EVP / Global Business Leader | Charlotte Franceries |
| Chief Creative Officer | Julien Calot |
| Chief Operating Officer (COO) | Anne-Sophie Carbo |
| EVP, Talent Partnerships | Kimberly Kress |
| Head of Digital | Pierre-Jean Bernard |
| Post Production | Kind Paris |
| CFO | Julien Pasquier |
| Production Supervisor | Titem Mouici |
| Head of Post Production | Françoise Hernandez |
| Actor / Celebrity | Emma Watson |
| Director | Emma Watson |
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