ASOS - "Feed Your Style"

McCann Worldgroup

McCann Worldgroup New York, United States

Awards

2609

Brand: ASOS
Country: United States

Advertiser: ASOS

Title	Feed Your Style
Agency	McCann Worldgroup
Campaign	Feed Your Style
Advertiser	ASOS
Brand	ASOS
Date of First Broadcast/Publication	2022 / 10
Business Sector	Online Retail, E-store
Story	ASOS recently revealed its campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. It pulls inspiration from the ways the many screens of today encourage unique takes on one’s own style.The tagline “Feed Your Style,” is an evolution of the acronym “ASOS” (As Seen On Screen) reflecting the infinite ways customers express themselves through fashion.The creative was designed to arouse an emotional response in audience, showcasing the joy fashion and style brings as well as cultural relevance to help position ASOS as the most inspirational fashion destination.We created a new campaign and a new world for the ASOS generation – a celebration of personal style where people can discover new items and remix them in whatever fast, colorful and fun ways they like. From friend’s stories to social challenges to unexpected situations: everything serves as inspiration and expands our idea of the possibilities of style.
Media Type	Digital
Length	94 seconds
Market	France
Chief Creative Officer	Alex Lopez
Agency	Gotham, Inc.
Agency	McCann Paris
Chief Creative Officer	Julien Calot
Chief Creative Officer	Hans Dorsinville
Creative Director	Liam Fearn
Creative Director	Eric Landowski
Art Director	Louise Carrouge
Creative	Nadia Lasfar
Business Team	Nannette LaFond-Dufour
Business Team	Colby Webb
Strategy Director	Shanna Carpenter
Social Manager	Pierre-Jean Bernard
Account Director	Casey Archer
Head of Production	Thibault Blacque-Belair
Producer	Jean ROBERT
Project Manager	Shantal Gonzalez
Production Company	Iconoclast Paris
Director	we are from LA
Executive Producer	Camille Lambert
Line Producer	Alexia Levy
Production Coordinator	Lola Perron
Director of Photography (DOP)	Nicolas Loir
Wardrobe / Stylist	Laura Vandall
Production Designer	Laura Sabat
Production Service Company	Azul Productions
VFX/Post Production	Poster
Post-production Producer	Cyril Bordesoulle
Post-production Producer	Yelena Dos Santos
Graphics	Lucas Latil
Graphics	Albin martinetti
Graphics	Yves Delforges
Graphics	Bruno Caretta
Engineer	Edouard Mailaender
Engineer	Matthieu Lescornec
VFX Company	Mathematic
VFX Supervisor	Yann Aldabe
Motion Designer	David Pelletier
Motion Designer	Astrid Tessier
Compositing	Roman Goncharenko
CG Modelling	Lucas Benoit
Illustration	Charline Sanchez
VFX Producer	Guillaume Marien
VFX Producer	Claire English