Lifesaving Society of Quebec - "You bring it. Wear It"

LG2

LG2 Montréal, Canada

4948

This ad is part of the ACT Responsible Collection

Brand: Lifesaving Society of Quebec
Country: Canada

Advertiser: Société de sauvetage du Québec

Title	You bring it. Wear It
Title (original language)	Tu l’apportes. Porte-la donc. (anglais)
Agency	LG2
Campaign	You bring it. Wear It
Advertiser	Société de sauvetage du Québec
Brand	Lifesaving Society of Quebec
Date of First Broadcast/Publication	2018 / 1
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	The Lifesaving Society of Quebec launches a new awareness message aimed at fishermen about the importance of wearing a life vest. On the heels of preparations for the fishing season, the video devised by lg2 aims to create an element of surprise, featuring fish that remind us in their own way of the importance of adopting basic safety measures during a fishing trip.
Philosophy (original language)	La Société de sauvetage du Québec lance un nouveau message de sensibilisation pour le port de la veste de flottaison conçu à l’attention des pêcheurs. Dans la foulée des préparations à la saison de la pêche, la vidéo imaginée par lg2 a pour objectif de créer un effet de surprise avec des poissons, qui rappellent à leur manière, l’importance d’adopter les mesures de sécurité de base lors d’une excursion de pêche.
Media Type	Television
Length	30 seconds
Creative Vice President	Marc Fortin
Creative Director	Frédéric Tremblay
Post Production	Shed
Director	Raphael Ouellet
Sound Engineer	Olivier Rivard
Editor	Charles-Étienne Pascal
Account Service	Féeniscya Roy
Advertising Manager	Raynald Hawkins
Advertising Manager	Diane Théberge
Creative Director	Geneviève Langlois
Account Service	Audrey Dignard
Agency Producer	Lina Piché
Director of Photography (DOP)	Ménad Kesraoui
Producer	Alexe Quesnel
Music	Paul-Étienne Côté
Animation/3D	Gabriel Tremblay Grenier
Flame Artist	Étienne Thérriault
VFX Artist	Hakim Harrouche
Music	Circonflex
Production Company	Gorditos
Sound	BVLD