Portuguese film festival Queer Lisboa is putting out a call for viewers: Aunties, bears, beards, friends of Dorothy and twinks are all invited to watch movies that feature LGBTQ actors and themes. Don’t recognize any of those terms? Don’t worry—the festival is proudly “Straight Friendly,” too. A tongue-in-cheek spot promoting the festival’s twenty-third year presents a litany of slang terms for LGBTQ people. Many of the words were originally used as slurs by straight people, but like “queer,” they’ve been adopted as terms of defiance and used by people in the LGBTQ community to express particular aspects of their identity.
Queer Lisboa and Coming Soon come again with “Aunties”, a campaign inspired by the LGBT slang - those terms and words only the queer community seems to know. Inviting everyone from “aunties” and “bears” to “fruit flies” and “gold stars”, the ad also invited all the viewers that don’t have a clue about all those words, because, as the advert pay off explains, Queer Lisboa is “straight friendly”.