| Title | Champagne Meets Japan's Belle Epoque |
| Brief | Japan was about to welcome in a new emperor and usher in a new age. The venue chosen was Tsubajin, a traditional Japanese restaurant house with 200 years of heritage. Just like Perrier-Jouët. The family behind the restaurant had been renowned as master craftsmen of samurai sword guards since the Edo Period. In honour of this, the sword guard became the logo mark for the new “Belle Epoque” champagne. |
| Agency | McCann Erickson Japan |
| Campaign | Champagne Meets Japan's Belle Epoque |
| Advertiser | Pernod Ricard |
| Brand | Perrier-Jouët |
| Posted | November 2019 |
| Business Sector | Wines, Champagnes |
| Story | Perrier-Jouët Belle Epoque is a prestige champagne with a strong connection to art. To launch Belle Epoque 2012, its new vintage, in Japan, the brand’s biggest market, it needed a media event that was both memorable and impactful. The name of the champagne, “Belle Epoque,” refers to Paris at the end of the 19th century, a time of prosperity, glamour, and beauty. As the launch event was to take place right around the time that Japan was to enter a new era with the succession of a new emperor, we came up with “Breath of Belle Epoque” (harbinger of a beautiful age to come) as the concept for the event. |
| Media Type | Packaging, Branding & Design |
| Head of Art | Kanta Kumazawa |
| Communication Planner | Shinpei Ueda |
| Copywriter | Minako Hanzawa |
| Creative Planner | Kei Ishizuka |
| Account Director | Yusaku Minami |
| Account Supervisor | Yu Takayanagi |