| Title | Shoppable Armpits |
| Agency | VML (formerly WT) |
| Campaign | Shoppable Armpits |
| Advertiser | Unilever |
| Brand | Degree |
| Posted | August 2023 |
| Business Sector | Deodorants |
| Story | Sweat season is here. Let's open our new Degree stores where people need us most—armpits. Degree was the first big U.S. deodorant brand to open a social e-commerce store. We did it in such an unexpected way that demanded attention, spiked social engagement, and drove massive foot traffic to our new e-commerce store. We needed people to not only notice but visit our store to browse our portfolio of products. Leveraging the very place people need us, we were the first to call armpits across Instagram the official place to find Degree Deodorant. |
| Media Type | Case Study |
| Length | |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Chief Executive Officer (CEO) | Victoria Cole |
| Regional Chief Creative Officer | Sebastian Tarazaga |
| Regional Chief Creative Officer | Dany Minaker |
| Chief Creative Officer | Natalia Benincasa |
| General Creative Director | Rafael Quijano |
| General Creative Director | Daro Gonzalez |
| Creative Director | Leandro Bertoia |
| Creative Director | Pedro Botello |
| Creative Operations Lead | Delfina Scalise |
| Copywriter | Jeremías Buchelli |
| Copywriter | Johanna Medina |
| Art Director | Antonella Frangi |
| Art Director | Pamela Marquez |
| Art Director | Andrés Fernandez Bonaudi |
| Head of Art | Fernando Rossini |
| Designer | Romina Postoviro |
| Designer | Noelia Pato |
| Integrated Production Leader | Josefina Espil |
| Animator / Editor | Lucía Spratt |
| Animator / Editor | Leandro Ramirez |
| Executive Producer | Matías Pisani |
| Director/Executive Producer | Guido Cassini |
| Director of Photography (DOP) | Lucas Dominguez |
| Musician partner and producer | Diego Hensel |
| Executive Producer | Camilo Rojas |
| Audio Post Production | Jonathan Schvartzman |
| Head of Strategy | Cora Godoy |
| E-commerce Manager | Axel Marinsek |
| Chief Growth Officer | Eliana Kaplan |
| Growth Director | Eudes Jover |
| Account Director | Carolina Graziano |
| Business Analyst | Rodrigo Valente |
| Executive Creative Director | Susan Golkin |
| Executive Creative Director | Dominic Al-Samarraie |
| Global Account Director | Sophie Van Geldermalsen |
| Associate Strategy Director | Matt Confer |
| Global Business Lead | Ariel Stern |
| Executive Integrated Producer | Erika Dutton |
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