Alzheimer Research Initiative - "Sarah"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Germany

11590

Title	Sarah
Agency	BBDO Group Germany
Campaign	Remember Me
Advertiser	Alzheimer Research Initiative
Brand	Alzheimer Research Initiative
Date of First Broadcast/Publication	2018 / 4
Business Sector	Disease Awareness, Support Groups & Associations
Tagline	Piece by piece alzheimer's takes away the memory. Help to win the fight.
Story	As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
Media Type	Print
Chief Creative Officer	Wolfgang Schneider
Creative Managing Director	Kristoffer Heilemann
Executive Creative Director	Tobias Feige
Executive Creative Director	Daniel Haschtmann
Creative Director	Jacobo Concejo
Creative Director	Sebastian Steller
Art Director	Dejan Handjiski
Art Director	Martino Monti
Concept	Alma Haser
Copywriter	Sebastian Steller
Post Production	Stefan Kranefeld Imaging
Photographer	Stefan Kranefeld
Art Buyer	Birgit Paulat