Title | MIA (Film Case) |
Agency | AlmapBBDO |
Campaign | MIA |
Advertiser | Mars, Inc. |
Brand | Whiskas |
Date of First Broadcast/Publication | 2019 / 6 |
Business Sector | Pet Food, Pet Care Products & Services |
Philosophy | While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity. |
Media Type | Product Design/Development |
Length | |
Chief Creative Officer | Luiz Sanches |
Executive Creative Director | André Gola |
Executive Creative Director | Bruno Prosperi |
Executive Creative Director | Keka Morelle |
Executive Creative Director | Marcelo Nogueira |
Executive Creative Director | Gola BJ Nogueira Pernil |
Creative Team | Hugo Luquetti |
Creative Team | Lucas Menegotto |
Creative Team | Mauro Maedo |
Creative Team | Pedro Rosadas |
Creative Team | Tieri Wince |
RTVC | Vera Jacinto |
RTVC | Diego Villas Boas |
Technology Production | Bizsys |
RTVC | Aline Silva |
Production Company | Cine |
Director | Cris Vida |
Assistant Director | Luciano Arturo |
Assistant Director | Toni Diniz |
DP | Alex Vecchi |
Executive Producer | Raul Doria |
Executive Producer | Deo Borba |
Production Manager | Jair Costa |
Post Production | Cine X |
Editor | João Branco |
Color Grade Company | Bleach |
Sound Production | Satelite Audio |
Music Director | Kito Siqueira |
Music Director | Roberto Coelho |
Producer Liaison | Renata Costa |
Producer Liaison | Nicole Bonnet |
Digital Producer | Rodrigo Falcão |
Digital Producer | Marcos Falcão |
Digital Producer | Priscila Garcia |
Digital Producer | Sabrina Ramiles |
Art Buyer | Teresa Setti |
Art Buyer | Ana Cecília da Costa |
Content Director | Chris Alvares de Mello |
Community Manager | Beatriz Jannini |
Community Manager | Guilherme Salgado |
Community Manager | Mariana Dutra |
Agency Liaison | Camilla Massari |
Agency Liaison | Flavia Fusco |
Agency Liaison | Renata Zuccarelli Luzzi |
Agency Liaison | Rafaela Braga |
Planning Team | Cintia Gonçalves |
Planning Team | João Gabriel |
Planning Team | David Gross |
Planning Team | Julia Hodgkiss Prais |
Media Team | Daniel Ribeiro |
Media Team | Thabata Hidalgo |
Media Team | Marina Leitão |
Approval Client | Cécile Angrand |
Approval Client | Marina Sachs |
Approval Client | Daniel Calderoni |
Approval Client | Roberto Valdrighi |