Philippe Lacerda
Copywriter at Artplan
Rio de Janeiro, Brazil
TitleClothing Transition
Agency
Campaign Clothing Transition
Advertiser Red Cross
Brand Red Cross
Date of First Broadcast/Publication 2018
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion.
Media Type Television & Cinema
Length
Art Director
Art Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Motion

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started