| Title | A Touch of History |
| Brief | Instead of banning smartphones from classrooms, schools in Switzerland are taking advantage of the ultra-connected generation’s affinity for technology. A Touch of History transforms a wealth of information into the smartphone infrastructure and lets students explore the worlds of historical personalities via personal messages, pictures and playlists. The app’s gamification aspect boosted engagement and enhanced learning. After being integrated into the official curriculum and expanded to include additional subjects, Swiss students will be encouraged ౼ and no longer forbidden ౼ to take out their smartphones.
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| Agency |
Jung von Matt/Limmat Werbeagentur AG
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| Campaign |
A Touch of History
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| Advertiser |
Samsung
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| Brand |
Samsung Educational App
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| Posted | November 2018 |
| Business Sector | Mobile Telephones & tablets
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| Story | Nowadays, teachers all over the world are faced with the challenge of integrating digital progress into their lessons. And the device right at the center of the discussion is the smartphone. As a brand, Samsung always wants to provide the world with meaningful solutions and therefore partnered with the university of teacher education in Zug, Switzerland, to help teachers and children find common ground in the classroom and infuse new joy into one of the most relevant school subjects: history. |
| Media Type |
Applications
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| Creative Director |
Hanja Heuss
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| Creative Director |
Wolfgang Bark
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| Copywriter |
Ennio Cadau
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| Art Director |
Michelle Danilschenko
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| Art Director |
Cansu Sezer
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| Chief Creative Officer |
Dennis Lück
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| Media Relations |
Adrian Haut
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| Consultant |
Philipp Siegenthaler
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