| Title | Follow The Arches - Next Exit |
| Agency | Cossette |
| Campaign | Follow The Arches |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2017 |
| Business Sector | Restaurants & Fast Food |
| Story | Glimpses of the McDonald’s logo are used to create a minimal, globally-adaptable wayfinding system. |
| Media Type | Outdoor/Out of Home |
| Global Chief Creative Officer | Carlos Moreno |
| Global Chief Creative Officer | Peter Ignazi |
| Creative Director | Craig McIntosh |
| Creative Director | Jaimes Zentil |
| Creative Director | Guy Moore |
| Art Director | Spencer Dingle |
| Art Director | David Theroux |
| Copywriter | Jordan Hamer |
| Copywriter | Philippe Brassard |
| Designer | Oleg Portnoy |
| Designer | Corey Way |
| Production Artist | Graham Washer |
| Retoucher | Trevor Gauthier |
| Studio Director | Raquel Mullen |
| Account Coordinator | Megan Smith |
| Account Executive | Valerie Mascarin |
| Account Director | Nicole Bakker |
| Account Director | Geoff Wilton |
| SVP | Kathy McGuire |
| Managing Director | Kathy McGuire |
| Media Agency | OMD Toronto |
| Production Company | Novus |
| Chief Marketing Officer (CMO) | Antoinette Benoit |
| Marketing Officer | Hope Bagozzi |
| Senior Marketing Manager | Chuck Coolen |
| Senior Manager, Advertising, Media & Partnerships | Solange Bernard |
| Regional Marketing Supervisor | Andrew Mumford |
More Work
SEE ALLMust Be McCafé
- BRAND:
- McDonald's
- AGENCY:
- Cossette
Follow The Arches
- BRAND:
- McDonald's
- AGENCY:
- Cossette