Riyadh Season - "A Tale As Old As Time - Ring of Fire | Tyson Fury vs Oleksandr Usyk"

BigTime Creative Shop Riyadh, Saudi Arabia

Awards

114

Brand: Riyadh Season
Country: Saudi Arabia

Advertiser: General Entertainment Authority

Title	A Tale As Old As Time - Ring of Fire \| Tyson Fury vs Oleksandr Usyk
Agency	BigTime Creative Shop
Campaign	A Tale As Old As Time
Advertiser	General Entertainment Authority
Brand	Riyadh Season
Date of First Broadcast/Publication	2024 / 1
Business Sector	Trade Shows, Events & Festivals
Philosophy	In this cinematic exploration, the long-awaited clash of two undefeated champions is not just a fight but a metaphorical odyssey through time. Guided by the voice of Paul Anderson, viewers are transported through a series of legendary battles. As the two titans approach their ultimate face-off, they unleash a barrage of attacks from afar - a visual metaphor for the pre-fight psychological warfare. As they step closer to each other, the fighters transforms into warriors of various historical battles, converging in an epic tableau. In the moment of proximity, lightning strikes and the famed boxing announcer Michael Buffer emerges. His famous announcement echoes as the fighters enter the ring. The film crescendos to a thrilling climax, where in a moment of high tension, the two boxers simultaneously neutralize each other's punches. Suspense hangs in the air, leaving fate to decide who will emerge as the Undisputed Heavyweight Champion of the World.
Media Type	Branded Content
Length	164 seconds
Market	Spain
Advertising Manager	H.E. Turki Alalshikh
Chief Executive Officer (CEO)	Mohammed Sehly
Chief Creative Officer	Rayyan Aoun
Agency Producer	Inas Nagy
Art Director	Gustavo Bilésimo
Director	Ernest Desumbila
Managing Director	Eva Laffitte
Producer	Montse Urniza
Producer	Rebecca Johnson
Producer	Laura Barge
Production Supervisor	Nico Zarza
Production Supervisor	John Prieto
Production Supervisor	Albert Montero Vera
Head of Social Media	Nael Girgis
Production Company	Sauvage