PRV (Swedish Intellectual Property Office) - "Scalpburner"

BBDO Nordics

BBDO Nordics Stockholm, Sweden

2192

Title	Scalpburner
Agency	BBDO Nordics
Campaign	Piracy is a bad deal
Advertiser	PRV (Swedish Intellectual Property Office)
Brand	PRV (Swedish Intellectual Property Office)
Date of First Broadcast/Publication	2020 / 11
Business Sector	Standards Authorities
Tagline	Piracy is a bad deal
Story	Every year, knowingly or unknowingly, swedes buy million of pirate goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Not cool! PRV (Swedish intellectual property office) wanted to draw attention to this. So, just in time for this year’s Christmas shopping they launched a new range of products, named after the risk you are taking when buying them.
Media Type	Digital
Length	20 seconds
Account Director	Anna Lennström
Strategy Director	Mats Brun
Account Manager	Ylva Källstedt
Art Director	Oskar Ferm
Copywriter	Joakim Estemar
Designer	Lars Carlsson
Designer	Linda Engström
Designer	Emelie Eriksson
Design Director	Andreas Silverblad
Creative Director	Markus Bjurman
Social Media Manager	Anna Mattsson
Digital Director	Fredrik Widell
UI Designer	Jesper Hellmark
CG Producer	Elin Adermalm
CG Producer	Jesper Säther
CG Artist	Alexander Olsson
CG Artist	Daniel Tegeland
CG Artist	Rasmus Arvidsson
CG Artist	Alex Mäki